“Magenta Moments enjoys exceptional popularity in Slovakia, with the number of users approaching 900,000. We know what our customers like, which is why we have built this campaign as a strong combination of competitions, surprises and experiences, along with practical benefits that help them save. All of this will now be brought together on a scale we have never had during the summer season before,” said Martina Kandera, Director of the B2C Commercial Division SK at Slovak Telekom.
Telekom customers to enjoy a safer summer and extra gigabytes of data
Throughout the summer, Telekom is offering customers free travel insurance for two months, which they can activate for themselves or their entire family. Developed in cooperation with MetLife, the insurance provides coverage of up to €200,000 and also includes popular holiday activities such as hiking or rafting.
At the same time, Telekom is enhancing customers’ digital comfort. During the summer, they will receive an additional 5 GB of data each month, allowing them to share their experiences without limitations and fully enjoy the fast Super Network both at home and abroad.
Wednesdays full of surprises continue throughout the summer
Every Wednesday, new offers and games will be added to the app, reflecting what customers look for most during the holiday season. Telekom has expanded its portfolio of partners and offers to cover the entire holiday experience – from travel to useful discounts for everyday shopping. Customers can benefit from discounted travel, including fuel and services from Slovnaft, exclusive holiday deals from BUBO, discounted stays at Tatry Mountain Resorts hotels, as well as flight discounts via Pelikán.
Travel and mobility
- discounts on premium fuels and services from Slovnaft
- exclusive holiday offers from BUBO
- flight discounts via Pelikán
Holiday in Slovakia
- up to 30% discounts on accommodation at Tatry Mountain Resorts hotels
- discounted entry to aquaparks
Family and leisure
- exclusive discount on entry to Family Park in Austria
- discounts on a wide range of local family attractions
- special new offers from Burger King
- offers from Babyknihy, Martinus and Albi
Sports and active lifestyle
- special offers for fit camps from InstaGym
- chance to win thousands of vouchers for Decathlon
Competitions for experiences money can’t buy
The biggest highlight of each summer Wednesday will be raffle competitions for trips both abroad and within Slovakia. Over the summer, Telekom will give away up to 15 attractive trips in cooperation with its partners. Customers can enter competitions to win family trips to Legoland and Lapland, while couples can look forward to the Golden Norwegian Triangle with BUBO or city weekends in destinations such as Paris or Seville.
This summer will be green as well
At the end of June, Telekom will launch an eco-friendly initiative encouraging customers and the wider public to dispose of electronics responsibly. Anyone who brings old or non-functioning devices (mobile phones, tablets, laptops, power banks, smartwatches, wireless headphones, portable routers and chargers) to a Telekom store will receive an ice cream from Algida as a reward. Telekom will ensure environmentally friendly recycling and further processing of these devices.
Magenta Moments: surprises hidden in the Telekom app
All benefits will gradually appear in the Telekom app, with new offers added every Wednesday so customers can enjoy fresh advantages throughout the summer and discover that even unplanned moments can turn out better than expected.
A campaign with a universal message and an award-winning program
The summer campaign is inspired by the international Deutsche Telekom concept. Its creative idea is simple yet relatable – not every situation or summer plan turns out as expected. Magenta Moments is there to turn these small disappointments into pleasant surprises and improve customers’ day with attractive benefits, rewards and competitions. The creative concept was developed by Saatchi Düsseldorf in cooperation with the production studio Digitalsinn Berlin.
Magenta Moments is one of the most successful customer programs not only in Slovakia but across the entire Deutsche Telekom Group. Today, it is used by more than 10 million customers in nine European markets, including the Czech Republic, Hungary, Austria and Poland. Its quality has also been confirmed by the prestigious international Loyalty360 Awards 2026, which it recently received in Orlando, Florida.